<![CDATA[My Site - Octane Web Group]]>Mon, 07 Mar 2016 08:51:48 -0800Weebly<![CDATA[SEO: A Necessary Part of Every Business’ Internet Marketing Efforts]]>Sun, 01 Nov 2015 01:58:54 GMThttp://octanewebgroup.weebly.com/octane-web-group/seo-a-necessary-part-of-every-business-internet-marketing-effortsIt seems that most of today’s businesses cannot succeed without SEO. However, they have to understand the concept of search engine optimization for it to work for them.
What is search engine optimization?

It’s the process of attracting visitors to a website by posting keyword-based content on that site’s pages. Publishing relevant topics on a site causes Web links (URLs) to show up on unpaid search engine result pages (SERPs).

The practice of having URLs show up in SERPs also is known as keyword optimization because visitors usually find those links after typing keywords into a search engine. This form of promotion usually appears more natural than pay per click ads, so it also is referred to as organic search optimization.

Why is search engine optimization important to Internet marketing?

It helps business websites gain exposure without having to purchase pay per click ads. However, the effectiveness of keyword optimization depends on how relevant the site content is. The articles, videos and infographics on each Web page should include topics on it that are popular enough in order to accomplish this.

However, the keywords in the published content should be as non-competitive as possible. If fewer URLs are competing for SERP rankings, it gives a business the opportunity to dominate organic search traffic for related keywords.

Should you outsource search engine optimization?

Having someone else perform organic search optimization services could reduce stress when trying to increase website visitor traffic. However, companies searching for this type of expertise are advised to seek help from a provider who understands the latest SE algorithms.

Furthermore, a search engine optimization expert must understand the concept of choosing quality backlinks and placing helpful content on all Web pages. They also should know how to optimize social media pages to make timeline posts show up in SERPs.


Sources:
The 5 Biggest SEO Lessons We Learned In 2015, Forbes

6 Essential SEO Strategies to Incorporate in 2016, Entrepreneur
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